Tuesday, July 07, 2009

Matt Drudge's Numbers Are Bullshit

A BILLION THANKS FOR MAKING JUNE 2009 -- TOP JUNE IN DRUDGEREPORT'S 14 YEAR HISTORY! PAGE HIT 675,406,736 VIEWS FROM 129,922,878 VISITS... TRAFFIC ROSE 21% FOR MONTH OVER YEAR AGO [+39% OVER JUNE 2007]...

Matt Drudge is again dumping bullshit down the throats of his readers. While the site is popular (hell, even I visit it almost daily), the numbers he is reporting are NOT what they seem to be. And more people need to raise the call that he is duping everyone with his numbers.

I wrote pretty thoroughly about Drudge's fake numbers about a year and a half ago, so I won't get all that detailed. I will reiterate that the auto-reload and link loading in the same window is deliberately designed to inflate his metrics and mislead people into believing that he is getting much more traffic than he actually is.

(And much of the rise can be attributed to the increase of use of browsers with tabs that can let a page float [and reload] all day long.)

If you visit his site, get in and get out. Be informed about and not fooled by these engineered rankings.

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