New TV ads are encouraging Brazilians to save water - by urinating in the shower.
Brazilian environmental group SOS Mata Atlantica says the campaign, running on several television stations, uses humor to persuade people to reduce flushes.
The group says if a household avoids one flush a day, it can save up to 4,380 liters (1,157 gallons) of water annually.
SOS spokeswoman Adriana Kfouri said Tuesday that the ad is "a way to be playful about a serious subject."
The spot features cartoon drawings of people from all walks of life - a trapeze artist, a basketball player, even an alien - urinating in the shower.
Narrated by children's voices, the ad ends with: "Pee in the shower! Save the Atlantic rainforest!"
Sure. Fine. I can pee in the shower and start saving myself some water money to save up for the toilet with the Pee/Poo buttons. But what made this postworthy was not the story about peeing in the shower, though it did make me giggle.
It was this unfortunate juxtaposition:
So, so wrong. Next up: a public service announcement that amateur golden shower porn actually take place outdoors or in the bathtub to save the water that would be used to clean up that stank.
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