Tuesday, April 28, 2009

Not Exactly "Just" In...

Caught this on the teevee a few minutes ago and because MSNBC doesn't have a live online feed, took a picture.


The first problem is with the verb agreement: "Centers for Disease Control Holds" does not fly with me. Centers hold; centers do no holds. "for Disease Control" is a prepositional phrase. CDC holds. "Things fall apart; the center cannot hold.."

The Gestalt of the language is also problematic. "This Just In" connotes news that has just popped up. "Centers for Disease Control Holds Press Conference on Swine Flu Outbreak" did not just pop up. A press conference is an ongoing event; just in means a punctuation. If you had news that they were "going to" hold a press conference, that would be just in. But by the time the CDC guy at the podium starts speaking, you must alter your "Just In" subtext to the contents of the news he is delivering as the press conference is already going on.

Just a thought.

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