That's the logo. Apparently toothpaste is his thing. I smell nanny state and Romneycare and sister wives colliding with America. You know, those "true ideals" that non-Mormon conservatives change every six months.
Not sure what's suckier: the shitty branding or (if you look at the source code) that he chose to bring his message to America in a low-rent Wordpress template (ooh, probably the same source, a cousin perchance? who took this one course this one time on websites and totally can program and stuff?). Basic PR calls for custom design, programming, SEO, and that's just on the web side! Looks like he started his campaign by creating a job ...for an intern.
Sorry: Edit: Believe in America? Um, we already do. Thanks. Obama's message of Hope worked because many of us lost that with Bush. The left, the right, the gun-toting living bibles? We all believe in America. Well, our version. So, wait, what's Mitt's version of America? Mormon intifada? Sister Wives Sharia Law? Hell, we'll just get Glenn on Fox to expose... Holy Shit! He quit (was fired) and he's Mormon too!
What fresh torture have we just entered? What of Satan's carnal jubilation have we awoken? This is hell-jizz territory. Get a hat.